东路大鼓是起源于山东东部地区的一种传统说唱艺术，已被列为省级非物质文化遗产。当前它面临着严重的传承危机：传承人老龄化、年轻人参与少、技艺流失严重，传播方式也较为传统，难以吸引现代观众。尽管政府将其纳入非遗保护名录并给予一定支持，但政策针对性不强、资金不足、数字化建设滞后等问题仍然突出。为有效保护与传承东路大鼓，建议从以下几个方面着手：完善政策体系，建立专项资金和长效保障机制；推动“老中青”梯队式人才培养，强化技艺与文化内涵的系统传承；创新传播方式，扩大影响力；推动“非遗进校园”,构建从小学到高校的课程体系；重建社区文化生态，增强民众参与感。通过多方合力，才能实现东路大鼓的活态传承与可持续发展。

Donglu Dagu is a traditional narrative singing art that originated in the eastern region of Shandong Province. With a long history, it has been listed as a provincial-level intangible cultural heritage. However, it is currently facing a serious inheritance crisis: the aging of its inheritors, low participation among young people, severe loss of skills, and reliance on traditional dissemination means that struggle to attract modern audiences. Although the government has included it in the intangible cultural heritage protection list and provided some support, problems such as weak policy targeting, insufficient funding, and lagging digital construction remain prominent. To effectively protect and transmit Donglu Dagu, the following measures are recommended: improving the policy system, establishing special funds and a long-term guarantee mechanism; promoting an “old-middle-young”echelon-style talent cultivation model to strengthen the systematic transmission of both skills and cultural connotations; innovating dissemination methods by using short videos, cross-sector collaborations, and other means to expand influence; promoting “intangible heritage into schools” by building a curriculum system ranging from primary to higher education; and rebuilding the community's cultural ecosystem to enhance public participation. Only through multi-party efforts can the living inheritance and sustainable development of Donglu Dagu be achieved.