在“互联网+”战略深化与旅游业数字化转型提速的时代背景下，旅游特色小镇作为山东文旅产业的核心载体与城乡融合的关键纽带，数字化转型成为突破发展桎梏、增强核心竞争力的必由之路。基于山东旅游特色小镇发展实况与数字化实践，通过文献研究、实地调研、案例分析等方法，探究转型必要性，剖析基础设施、人才供给、资金保障、管理协同等核心瓶颈，构建技术创新驱动、政策引导支撑、市场需求拉动、多元主体协同的转型机制，从设施升级、人才建设、产品创新、营销优化、机制完善等维度提出针对性路径，为政府政策制定与企业转型实践提供参考，助力其高质量可持续发展。

Against the background of the deepening "Internet +" strategy, digital transformation has become essential for tourism characteristic towns in Shandong to break through development bottlenecks. Based on an analysis of their current development and digital practices, this paper explores the necessity of this transformation, analyzes key bottlenecks, constructs a driving mechanism, and proposes targeted paths to support their high-quality and sustainable development.